sense of satisfaction, know what I mean?
After all, these days pretty much everything seems to
And we’ve come to expect the same things from our
Unfortunately, the body doesn’t work that way.
Gains, come slow and steady, in some cases, and in
others, not at all.
consistency and persistence. (Which in turn provide that
in the fitness and exercise industries.
Which brings me to a question from Zafar that I got late
last week –
He was confused because in some of my ad copy for two
different products appeared to him to be contradictory.
I responded that I never gave the specifics or exact details
of what I did to get the results I achieved, only some of the
basics in the first piece of ad copy. In the second, I expounded
on what I did to get the results. And that’s where the confusion
Then I gave him the principles that linked the two pieces
of ad copy for the different products and showed him the
details and how the details didn’t violate the principles.
See, that’s how you get a big press.
Or gain strength in anything you do.
… Come to think of it, to achieve any goal.
It’s two simple steps:
1. You identify and learn the principles.
2. You learn the details that are congruent with the principles.
Using our press as an example, let’s flesh this out a little
1. You must understand that putting big numbers over your
head has more to do with your body than the weight in
your hands, single KB, double KB, or otherwise.
It’s about the best way to control your body.
2. The details between single KB and double KB are slightly
different, but when you understand the principles – body
control – you can easily rearrange the details in your mind
without really even having to memorize them.
In fact, understanding and applying the principles with
But most people today are focused solely on the details.
Details without principles are like a compass without a map.
Lots of directions to go, but no real destination.
Speaking of which, when your destination is “Strong” then
“Kettlebell STRONG!” is your map AND your compass for getting
as strong as you want (and stronger) with your KBs.
Here’s what Mike Moran said about it –
“Thanks again for the great product. Literally made my press
Thanks, Mike – awesome to hear.
Experience results like Mike’s – boost your press here.