My Commitment To You In 2011…

Hard to believe the New Year is upon us
already – 1 more day and onto another

I wanted to give you a heads up – this is
a straight up, introspective email that
will most likely be long, but not rambling.

My intent is to share with you how I plan
to help you to make your life easier/better/
stronger in the New Year.

If that doesn’t interest you, now’s your
chance to hit the delete button… ;-)

There are 2 keys to life that I’ve discovered
in 2010 and I want to pass them on to you right

1. Dream Big.

I think for many of us, life is too small. We
live in the same old day-to-day hum-drum
existence, which provides a certain level of
comfort, but ultimately can lead to stagnation.

Taking a look back over the past year, I finally
took my wife to Paris. We had a grand old time!

It’s been her/our dream to go together to the city
of “amour” for – well, forever.

And we did it.

And it was one of the best vacations of my life.

Going to Normandy with my parents on June 6th was
the icing on the proverbial cake.

Back to that stagnation thing – it’s very dangerous.

You know why you don’t drink water from a stagnant

Because at best you’ll get sick and at worse you’ll
die from some nasty illness.

That’s why it’s good to have dreams.

They keep you alive.

They keep you from getting stagnant.

Take a look at your physical goals – did you
meet them in 2010?

If not, why not?

Maybe they just weren’t big enough to motivate

Maybe you really don’t care about pressing the
Beast or losing 5lbs.

Find out what you DO care about.

Find out what EXCITES you.

It’s ok if kettlebells are a means to an end.
They don’t have to be the end in and of themselves.

And it’s ok if you don’t know.


Well I thought I cared about getting back to the

Now, all I care about is that I have the strength
and the energy to be the best dad I can for
my about-to-arrive little boy.

Maybe that’s all the motivation you need – to look
at your kids and be that Mom or that Dad who can
keep up with their kids and still have energy left
over for themselves.

That’s a pretty big dream come to think about it…

So that’s my Big Dream for 2011 – being the best
Dad I can be and having all the energy necessary
to devote to my son. (Which by the way is really
weird to write – “my son”…)

What’s your BIG Dream for 2011?

Of course, you’ll never, ever achieve that Big
Dream if you don’t do more than just dream,
which brings me to the second point…

2. Take Action!

Of course, I never could have gone to Paris if
I didn’t make a plan on how to get there and then
act on that plan.

That’s why most people never achieve their dreams –

They never set the wheels in motion.

They never move.

I’m moving baby – I’m removing my ego from
my lifting and doing all the stuff I need to do to
fortify my body to withstand the arrival of the
little guy.

And I’m going to let you in on a little secret –

That includes “abs.”

Can I tell you how much I hate doing direct ab

But that’s a discussion for another time.

The point is I’m doing what I don’t necessarily
want to do because it contributes to me achieving
my dream.

What do you need to do to achieve your Big Dream?

What actions can you take as soon as you’ve
finished reading this email?

Go knock down 10 minutes of Swings?

Buy a LIGHTER kettlebell? (Yeah, weird that you
might actually need that…)

Whatever it takes – take that first action

And that brings me to my commitment to you in 2011.

I firmly believe that kettlebells are a doorway
to achieving Big Dreams.

Hold on a minute before you scoff at that statement
and let me explain.

In 2005 I decided to change my life and go to
the RKC. I didn’t know then that I would have the
privilege or the opportunity to write this email
to you to be able to encourage you and help you
use kettlebells as the transformative tools they are.

And that was a Big Dream of mine – to be able to
share my passion for this simple tool. Not only
that, I actually get to travel the world and teach
people how to use these things.

How cool is that?

I get to come alongside people, like your, and
help you out physically. In my book, that’s a life
worth living.

And that’s my commitment to you, my friend, for
2011 – to find new, innovative and creative ways
for you to use your kettlebells to help you create
the life you desire.

I want to show you my what I’ve discovered over
tens of thousands of hours of personal and client
training sessions.

Ultimately, kettlebells represent Energy and Freedom.

They give you the energy you need to do more than just
survive your life. They give you the energy to dream
AND achieve Big Dreams.

And they represent the freedom to exercise and live
on your terms, in your time, which I think we can both
agree are very important to helping keep us sane.

My goal is to help you achieve both in 2011 using your
trusty kettlebells.

Wishing you the happiest and healthiest year ever,


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