Did you ever wonder why most KB workouts or
KB classes are close to or even a full hour long?
I’ll tell you:
And it’s based on what you find in traditional health
clubs and fitness centers.
You have 60 minute classes.
Cause everyone knows that workouts are an hour
And to get a good workout you have to workout for
Flat out wrong.
Here’s the deal:
Much of our “modern” exercise programming is
based off the faulty interpretation (and in some
cases – gross exploitation) of scientific research.
So let’s look at what some of the modern science
says about shorter v. longer workouts and fat loss.
CASE 1: Longer is better for fat loss? Uhhh… No.
This concept is based off 1970s and 80s exercise
science research done on aerobic exercise and
Researchers were interested in maximizing aerobic
In other words, going longer, faster.
In order to do this, they learned the best ways for
making the body most efficient in using its energy
Fat is an energy store.
And when you’re “more efficient” at burning fat, that
means you burn less of it.
Read that again in case you missed it.
When you’re more efficient, in terms of using fat as
an energy source, that means you burn less of it
over the course of time.
Longer, medium-paced, lower intensity workouts
train you to store fat.
Not what you want to do, is it?
Not why you signed up for this whole kettlebell thing.
Furthermore, Danish researchers concluded that
longer workouts – 60 minutes – when compared
to shorter workouts – 30 minutes in length –
Are significantly less effective for burning fat.
Here’s what the researchers found:
Over the course of 3 months, the 60 minute
group lost 2.7kg.
The 30 minute group lost 3.6kg.
Let’s take a closer look at those numbers…
The 30-minute group exercised 50% LESS than
the 60-minute group.
Or HALF as much.
Good with that so far.
Now here’s the kicker:
They lost 33% MORE fat than the group who
worked out longer.
Here’s the math:
3.6kg – 2.7kg = 0.9kg
Take home point:
You are more likely to lose more fat doing shorter,
30-minute workouts than longer 60-minute workouts.
CASE 2: Two-Thirds the work, same number of
In a study done by Heden et al, and published in
the European Journal of Applied Physiology, subjects
were put on a full-body (10 exercise) protocol.
One group did 3 sets, the other 1 set.
The researchers measured post-exercise energy
expenditure 24, 48, and 72 hours post-workout.
(Know as the “Afterburn” Effect.)
Both groups showed an elevated metabolism of
around 100 calories per day.
That means that one group only did ONE-THIRD
of the work of the other – and still burned the same
number of calories post workout.
Take home point:
Again, shorter, more time-efficient workouts
are just as good for burning fat – if not better
(less work, same result) – than longer workouts.
What’s all this mean for you?
If you’re fat-burning progress has stalled, check
your workout length.
You can get phenomenal results between 15 and
30 minutes per workout – only 3 times per week.
Think about that –
That’s a total workout time of between 60 and 90
minutes a week.
Now that’s assuming you’ve structured your KB
workout correctly and progressively, so you can
continue to challenge your body to do more work
and burn more calories –
Both during your workout and after it.
That’s why I decided to extend the sale of my
“encyclopedia” of short, time-efficient, fat-burning
kettlebell programs (not workouts – full blown 4,
6, and 12 week programs) –
Kettlebell Express! RELOADED.
Here’s a video showing you EXACTLY what’s
And, I’m practically giving it away.
Imagine this –
You get 100 different kettlebell programs to choose
Enough to keep you busy and boredom-free for
the next 10 years…
All at your fingertips.
And all you need is a single kettlebell to do them.
(If you have more, it won’t hurt.)
And all for less than $1.00 a day.
Normally, the sheer volume of programs and much of
the advanced programming design concepts you’ll
find in here would mean that this kind of resource
should cost at least $297.
But it will literally only cost you less than a tenth of
Why so cheap?
And why Today Only?
First, I’m selling this so cheap as sort of a bribe –
An ethical one at that.
I’m known for my program design. People who
follow my programs get results.
And I want you to get those same kind of results.
So, I want you to have this for cheap.
Once you get the results you’re looking for, you’ll
know you can trust me, and I’ll be able to help
you with some of my other more specific programs
in the future.
And as far as “Today Only” – I’ve been selling
Kettlebell Express! RELOADED for the last 3
After today, I’m going to edit it back down to
around 50 programs, like the original Kettlebell
Express! was, and make it an “add-on” to the
original instead of a replacement for the original.
So today is your last chance to get 100 different
fat-burning, time-efficient kettlebell programs.
P.S. When you order your copy of Kettlebell
Express! RELOADED Today –
I’ll send you as Bonus “The Easy Diet.”
It’s a really simple fat-burning template that
you can start immediately.
It’s for busy people who don’t have time (or
the desire) to measure out their portions by
the gram, ounce, or cup.
It’s yours today when you grab your copy
of Kettlebell Express! RELOADED.
This outrageous offer ends at Midnight tonight.
If you want 100 different fat-burning and time-
efficient kettlebell programs, get your copy of
Kettlebell Express! RELOADED before then.
P.P.S. The only time I’ve ever offered Kettlebell
Express! RELOADED was as a bonus last year
with Kettlebell Express! ULTRA: RELOADED.
If you were discerning enough to grab that last
year, then you don’t need this.
P.P.P.S. What? 3 P.S’s??
Yup – this one’s important too – so important I
forgot to mention it.
You may have a copy of the original Kettlebell
Express! and you may be wondering what the
difference between that and RELOADED is.
50 extra programs, that’s what.
The original 50 from Kettlebell Express! are
PLUS – another 50 New single KB programs.
Sure, you’re paying again for the original 50
BUT – You’re getting another 50 for less than
the original ones.
Regardless of how you look at it – it’s a steal.
50 new programs for less than $1.00 per program.
Honestly, that’s unheard of.