I got this great email from my friend David Hinton about
some real concerns about eating organic – here’s what
he brought up:
“Here’s the problem Geoff, in order for the average American
to eat the way you suggest, they would have to spend roughly
double (maybe more) what we currently spend on food. The
food that’s “good for you” has been priced (I’m sure for good
reason) double to triple the cost of “regular” food. What is the
average person to do living on tight budgets? This is a serious
To be truly healthy, you really do need to be let’s just face it, pretty
wealthy… or cut back severely on what most American’s today
I’m not looking for you to answer this with a solution, just to
acknowledge there’s a major problem here that I don’t know the
Man, I gotta say that’s one of the most thought ought objections
I’ve heard to date.
What I’m about to say may shock you:
I agree 100%.
And truthfully, those were MY objections to eating this way
before I started eating this way.
Yet, like so many things in life, upon further investigation,
the truth is actually something else.
So I did some digging.
I wanted to see what “average” was for an American. (Sorry
my international friends. David and I are Americans, however,
I think this will apply somewhat to you too.)
So, let’s take a look at some of the American averages:
1. According to the Centers for Disease Control And Prevention
(CDC), in 2010, 68.8% of adults age 20 and older are considered
to be overweight or obese.
I think it’s fair to say that the average American could stand to
lose a little – or even a lot – of weight / fat.
Cut out some calories and that’ll virtually happen automatically,
especially if you’re eating foods that are devoid of industrial
poisons / toxins and lower by volume in calories –
Like organic meats and vegetables.
Yet even if you just cut out the garbage that’s in the center of the
grocery stores and just shopped around the perimeter, you
could really make some massive in-roads in your fat loss –
That is if you were “average.”
2. “Of the $22,030 healthcare cost for a family of four (with a
PPO), the employer pays about $12,886 in employer subsidy
while the employee pays the remaining $9,144, which is a
combination of $5,544 in payroll deductions and $3,600 in
employee out-of-pocket costs. For employees, this represents
a cost increase of 6.5% over last year’s total employee cost
of $8,584.” (Source: Forbes.com)
(Up from $20,728 in 2012. Ten years ago in 2003 it was
$10,168.) Source: Milliman Medical Index. Also From Forbes
3. Average Food Costs for June 2013 for a family of 4 according
to the US Dept. of Agriculture (USDA):
Low Cost: $825.70
4. Average amount spent eating out in 2009: $2736
(Source: Ally Banks)
The average American spends approximately $232/month
eating meals outside the home – 4.2 times per week. And
the average cost of that meal is $12.75 per person.
5. Average cable TV bill in 2011: $128/mo
(Average time spent per day watching TV: 4 hours)
6. Average family cell phone bill: $139/mo = $1668/year
according to JD Power & Associates
Validas, a mobile phone analytics company, estimates 80%
of Americans overspend on their monthly cell phone bill by
7. And according to NPR, the average American spends 1%
of his income on alcohol, or about $1 out of every $100.
8. Average cost for a single trip to a “nationally recognized
coffee house” (ahem… cough, cough… Starbucks, Dunkin
Donuts, Caribou Coffee…) $3.25
Average cost per month: $65 or $780/year
9. The national average of income spent on smoking is 14%.
(Yikes! Some places, like NY, low income smokers spend
almost 25% of their income on cigarettes!) And in NY, the
average pack of cigarettes = $12.50!!
10. Ok, I don’t have a #10 cause I think those 9 are probably
disturbing enough. And truth be told, almost all of us have
those annoying little spending habits that we could probably
cut back on – you know, dollar here, dollar there. Those
dollars add up you know!
I personally was shocked with how high some of those
So, I’m sure all of us, if we truly wanted to, could figure out
a way to make this organic, or even “natural” thing work if
we wanted to.
But let’s forget about everything but #1 – the average
American being overweight.
Do you know how you end up overweight?
Forget what you’ve heard or think you know.
At the end of the day, it’s from eating TOO MUCH food.
Because, at the end of the day, caloric excess is the way
you gain weight.
So, if you’re living on a tight budget, which is a valid point
that David brought up, and you’re overweight, here’s what
Go spend your food budget on wholesome, healthy,
organic, grass-fed (and pastured, my wife corrected me),
Yeah, you’re going to eat less food.
If you’re overweight and have been struggling to drop the
fat, how is this not going to work in your favor?
Not only will you be eating less calories, which means there’s
a better than likely chance that you’ll end up in a mild caloric
deficit, which will mean –
You’ll “automatically” drop that fat!
Not only that – you’ll start to balance and normalize your
fat burning and fat storing hormones, making it easier
and easier to get lean and stay lean.
Of course there is one “down side” to all this:
You’re doctor will forget about you.
There is study-after-study showing that being overweight
and obese costs more both for you, your family, and the
even the country –
Lost work, increased life insurance premiums, increased
healthcare insurance, increased long-term disability,
increased workers’ comp, etc.
That means you’ll spend less time off work and you’ll keep
those nasty $75 co-pays for doctor’s visits in your pocket.
I have even “worse” news for you –
Your body and your brain are really one.
And since your brain controls your mind, you bet your
bottom dollar that if your body is not working correctly, you
can bet your mind is running up to it’s optimal potential either.
So, when you get your body working the way it’s supposed
to be, your mind gets sharper.
And that means that you have the ability to be more productive.
(Not to mention being better able to control your emotions…)
And more often than not, more productivity gets you noticed
if you’re working in the corporate world, which means, the
possibility for a pay raise.
See where this is going?
It’s like a positive upward spiral!
Things just get better and better!
You eat less food – food that is more “bio-available” to your
You drop fat, get leaner, get healthier.
Your hormones normalize.
You look better. You feel better. Your confidence improves.
Your ability to handle stress improves.
Your relationships improve.
Your productivity improves.
Overall, your life improves.
How is this not a win-win-win all around?
A win for you. A win for your family. A win for all those in
You become Above Average – Great even!
I know, sounds great, except for that expensive organic part.
The reality is, that eating organic just not be in the cards for
Look, don’t worry.
My buddy Nick Pineault, the “Nutrition Nerd,” will show you
how you can still see amazing results by eating “natural.”
He shows you how to do this in his expose, “The Truth
About Fat Burning Foods,” which I devoured.
Not only that, he shows you how to avoid all so-called “healthy”
foods that many of us have fallen prey to – like yogurt and
probiotics. Yeah, I didn’t know that one either. Nick explains
why on p.18 in his “Truth About Protein, Fat, & Carbs.”
I’d go on and on about how good this is – just how much
info Nick’s packed into this in such an easy-to-read format,
but I’ve gotta get outta here.
Look, do yourself a favor:
Don’t be average or even remotely close to it.
Educate yourself with all of Nick’s “Truth About Fat Burning